Personal Brand Photography - Session Preparation Guide



Congratulations on booking your Personal Brand Photo Session! I'm so excited to find out more about you and your business and to help you be more visible online and stand out from the crowd. I hope you are similarly excited to get started and create beautiful photographs for your website and social media channels.

My number one priority is to ensure that you enjoy the photography experience and leave with images that exceed your expectations. When we meet on the day of your session, we'll take a moment, have a chat, and go over our game plan. We'll then jump into the session, have fun and create a variety of beautiful images for you to choose from after your session.

Please feel free to join my private client Facebook group, in there you can ask any questions you might have and I will be posting useful guides and tips, as well as upcoming events and special offers.


To get the most from your photography experience, please have a look through my session preparation guide for tips on how how to prepare for your session. If you have any questions or concerns at the end of the preparation guide, please do get in touch! I'm always here to help and am more than happy to answer any additional questions.


Brand Clarity

The most important part of preparing for your Brand Photo Session is knowing your why and having brand clarity. 

Have a think about what makes you and your business unique? What do you offer to your clients that no one else does? What do you want your potential clients to feel when they look at your images? Would you like to appear happy, compassionate, calming, motivational or inspiring?

Answering these questions will help us plan your session and photographs and ensure that we capture images that will speak to your ideal client and give them the feeling that they already know you before they met you. The more detailed you can answer the questions the better!

To help you find your brand clarity, I've put together a Brand Clarity Workbook, filling this in is optional for the photo session, but most of my clients do and find it very useful. Download your Workbook below.


Preparing for the Session

When it comes to brand photography, I want to make sure that we show your ideal clients the true you! Now that you have a little more brand clarity, we can start looking at preparing yourself for your session.

Have a look through my style guide and please let me know if you have any questions.

Wardrobe options and styles

Choosing your outfit for the session is the fun part! There are literally countless options! What to wear very much depends on your profession, your personal style and what you want to portrait in your images. Bring a few different outfits to your session, that way we can change outfits and give you an even wider variety of photographs.


Most importantly, I always recommend wearing something you feel comfortable in, ideally stay away from baggy clothing, super-bright colours and busy pattern. Muted colours photograph really well, perhaps even incorporate your business colours.

Casual Look

Jumpers, Jeans, a floaty top or plain t-shirt or dress with country boots, trainers or any other fun pair of shoes.

Casual / Smart Look

Smart jumpers, fitted trousers, smart jeans, shirt with tall boots, smart ankle boots or heels.

Smart Look

Blazer jacket, blouse or shirt, waistcoat, fitted trousers with smart shoes. 


Scarfs, hats, necklace, bracelets or watches.

If you need any styling help, you might want to consider a colour and style analysis and consultation. Check out Rosee Elliott, who is a fantastic colour and style consultant with House of Colour.

Hair and Makeup

This one is more for the ladies. If you fancy the full pamper package, I'd be more than happy to arrange a hair and makeup artist for the day of your session (at an additional charge), or I can recommend some fantastic MUA's for you to get in touch with yourself.

You can of course also do your own hair and makeup! A couple of tips for long hair. If you would like to have your hair down in the photos, try not to tie it into a tight ponytail before your session, as you'll end up with a big crease in your hair. Best to either have it either in a very loose ponytail or loosely plaited or even better not tied up at all.

Sunkissed glow

We all love to take advantage of any sunny days and head out to enjoy the sunshine at any opportunity. In the run-up to your photo session, make sure you are well protected from the UV rays, watch for tan lines and sunburn, as both don't photograph well. 


Your Session Check List

Things to remember for your session

  • 2-3 different outfits, including accessories 

  • Any props you'd like to include in your session 

  • Water and perhaps a light snack

  • Hairbrush (for long hair)

  • Makeup bag for potential makeup top-ups   


What happens after the Session?

Once we finish our session and we've said our good-byes and I will head home, where I will upload and back up all of your photographs, to make sure they are all safe!


I then start the post-processing, in the first run I select my favourite images from your session and get rid of any duplicates, closed eyes and other unflattering moments. In the second run, I go through the selected images again and hand edit every single one of them to perfection.


Approx 10-14 days after your session, I will upload your images to my online viewing gallery. I then send you an exciting email with the link and your password, so that you can view your images for the very first time. 


Once you have chosen your favourites from the session and are happy with the editing, I will enable the download function, through which you will be able to download and start using your images.