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Artificial Intelligence is taking over the world!

Iska Birnie Photographer
Artificial Intelligence has been making a lot of headlines lately.

Love it or loath it, AI is becoming more and more prominent in so many areas of our lives. Let’s take ChatGPT, for example, it really is an impressive tool, it can generate articles, documents, even poems, and much more in a matter of seconds. Many business owners have also started using it to quickly produce content for social media.

How do you feel about that? Can you sniff out AI-created content in a matter of seconds?
Personally, I think AI’s are great tools to generate ideas if you are stuck, but I’m not sure that AI-generated content will be as authentic, as well-written, and created content by a human – with a personality.

The newest AI ‘kid on the block’ even offers business headshots and LinkedIn profile pictures at a price us professional headshot and brand photographers can’t compete with. For only $20 you can get 100 headshots, featuring different clothes, hairstyles, and backgrounds.

Iska Birnie Photographer
Will this mean that professional headshot and brand photographers will be out of the job?

I’m not hanging up my camera yet! To be honest, I don’t think you can replace the personal touch, vision, and creativity a professional photographer brings to the table. But let’s have a look at how good AI headshot technology really is.

To save you said $20, I selflessly signed up and turned myself into a guinea pig.


The results made me giggle, while some of the images have a distant resemblance to me (or perhaps my evil twin), none of them actually really looked like me. It did somehow manage to show my smile and cheekbones pretty well. But all of the images look overly retouched with super smooth, fake skin. Next to that, the other issue is the fact that some of the hairstyles, clothes, and colour schemes are just not me at all.

I spend a lot of time with my clients to speak about their brand and how everything about their photo session needs to be on-brand and show who they are. The AI-generated headshots would definitely not do that.

In some pictures the AI also tried to remove my glasses – the emphasis on tried… – and I seem to have funny limbs and body parts. But, I’ll let you be the judge, what do you think, do I really look like this?

Iska Birnie Photographer

Imagine you don’t know me, if you saw one of these images on my profile online, would you recognise me at a networking meeting? I have my doubts…

I showed the images to some of my friends to see what they thought, and most of them had a good giggle as well. Here’s what they said: You look like an American news presenter or actor. They look totally fake and not like you at all. They don’t show your spark. They don’t really show your personality… And the list goes on, but you get the idea.

If you are reading this and you haven’t met me before, then here are a few professional photographs of the real, me with all my flaws.

Iska Birnie Photographer

Based on my experiment, AI technology has definitely come a long way and can do amazing things, but it just can’t replace the human touch, the ability to capture emotions, and the attention to detail that a professional photographer brings to a photo shoot.

So, am I worried about my job? No, not yet at least! Because here’s what I can do for you that AI can’t:

  •  Find out everything I can about you and your business to build the perfect brand photo session for you!
  • Help you to relax and feel confident in front of the camera, so that you can be your true authentic self and really enjoy the experience.
  • Capture who you are, show your passion and tell your brand story.
  • Find the best light and poses to make you look and feel amazing.
  • Give advice on outfits, locations, and props.

If you are looking for a business headshot, a new LinkedIn profile picture, or a full brand photography session, it’s 100% worth spending more than $20 and investing in a professional photographer to ensure that your photos show your spark and what makes you unique.

I hope you enjoyed reading my thought on AI technology.

Please get in touch if you’d like to know more about professional brand photography and headshots for your business. I’d love to help you feel empowered, elevate your business and help you attract your dream clients.

Click on the link below to get in touch and book a discovery call.

Click here to book your no-obligation consultation to see if I’m the right brand photographer for you.

Lots of Love,

Iska xx

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