How Brand Photography will help your animal-related business
Helping your brand shine
Brand Photography for your dog or equine-related business
As an animal-related business, you might not feel that brand photography is the right fit for what you offer. But trust me, whether you’re a trainer, walker, sitter, groomer, or you make products specifically for animals – brand photography is for you!
When you’re busy doing your job, you don’t have the time to spend thinking about the images you need to promote your business in the best possible way. Plus, you might not have the in-house expertise on hand to take the best photos that help you and your business show up the way it deserves to.
Your services are amazing and offer so much to our beloved furry (or not-so-furry) animal friends. Let’s shout about what you do and why you do it through beautiful on-brand images!
Keep scrolling to see a few of the benefits of brand photography for your business:
Brand Photography can help you…
Tell Your Business Story
Stock images might seem like a good alternative to a brand photography shoot, but I would be cautious, and if you can stay away from them. Stock images are deliberately generic, so they don’t say anything personal about the dedication and passion you have for your work.
Plus, the same images of the same animals tend to be circulated around stock image websites. As a result, hundreds of businesses could be using the same images as you. At best, this will stop you from standing out. At worst, the pictures might not fully represent what you do and could damage your brand.
Avoid that with a beautiful brand photo shoot that tells your personal brand story. Show how you work, and the care you put into it, through crafted high-quality images instead.
Build Business Visibility
A brand photo session for your pet business will provide you with a bank of professional and on-brand images you can use on any promotional channel.
Typically, brand photos are used on your website, social media, print marketing, PR, and review sites. You want these online resources to look as professional as possible, so people are desperate to work with you.
People love seeing pictures of animals on their social media feeds – so make sure your photographs are scroll-stopping!
Having professional images can also encourage media coverage in your local area.
Journalists are much more likely to want high-quality images than some you have taken on your phone. This kind of exposure can gain you lots of new business.
Show Off Your Skills
You likely get a lot of your business from repeat customers, referrals, and word of mouth, which is amazing and shows how good you are at your job. But if you are able to take on some more clients, then professional brand photography will help you do just that.
Brand photography shows people what you do, how you do it, why you do it, where you do it, and who it is for.
People want to see who they will be doing business with – especially if you will be working with their beloved pet. They need to know they can trust you. Brand photography helps you develop a connection with your prospective client quickly. It sounds cliche, but it’s true – people buy from people they know, like, and trust.
Attract the Right Clients
You probably have a decent camera on your smartphone and have been using that to take pictures for your dog or equine-related business.
These photos of courses have their value and will work to an extent – but they may not bring you the clients you are looking for.
If your images are grainy, over-exposed, or simply low-quality, they could look unprofessional. Your prospective client might therefore think you take a similar approach to business, and that your prices should be cheap as a result.
The more premium your images look, the more likely you will attract high-end clients. This is particularly important if your services are in the higher price bracket. You need to show you are worth the investment, and you can start doing that by investing in yourself with a brand photography shoot.
Why choose me as your animal and brand photographer?
Because I truly care about you, your business, and your pets! I am an award-winning photographer, and two of my key services are Personal Brand Photography and Dog and Equine Photography. The combination of these skillsets gives me unique experience to create on-brand images for your animal-related business that you will love!
Not only do I understand the importance of having a consistent, authentic, and welcoming brand presence, but I have heaps of experience taking photos of animals, especially dogs and horses, professionally.
I have spent years photographing many breeds of dogs and horses, with different triggers, temperaments, and personalities. The needs of the animals are always put first, and I will treat your four-legged friends and clients with the respect they deserve.
I always have a bag of tricks on hand to ensure that your animals remain happy and engaged, so everyone can enjoy the session!
Here are just a few examples of my previous brand photography clients in the animal sector.
Brand Photography from my client’s perspective
Iska provided a professional bespoke service from start to finish. She captured our business’ core values, the personality of our trainers and dogs, our branding, and the facilities perfectly. The visual impact of Iska’s photography has had a huge effect on both my website and social media. I would very much recommend her to anyone looking to create a professional and personal impression of their business.
You can find more kind words from my clients on my website: www.iskabirniephotography.co.uk/brandphotography
You can also check out my Personal Brand photography gallery here.
Ready to have a chat about giving your animal-based business the first-class images it deserves?
Lots of Love,