Brand Photography for Small Businesses
Why do you need it?
As a business owner, you’ve probably heard a lot about brand photography in the past.
But what is it – and do you need it?
Here’s a reminder of what brand photography is!
Brand photography is the art of capturing a set of beautiful, on-brand, and professional images of – Who you are, what you do, why you are passionate about it, how you do it, and who you do it for.
And as for whether you need it or not?
Brand photography is essential for small businesses in a whole variety of ways. I promise I’m not just saying that because I’m a brand photographer!
In this blog, I’ll be diving into some of the many advantages that brand photography can give your small business in Aberdeen, Aberdeenshire, and beyond.
Brand Photography Tells Your Story
Brand photography is one of the easiest ways to show your ideal client why you are the person they need to work with.
Key shots can include images of you working, behind the scenes, your process, and where you work.
You can also tell your clients a little about who you are personally, with shots that include your hobbies, pastimes, or even your pets!
All of this tells your prospective client the story of who you are, and what it is like to work with you. This helps them make their buying decision and could lead to them choosing you over your competition.
Every shot, prop, location, outfit, and pose is planned to help you tell your story in the most engaging way.
Brand Photography Builds Connection
Did you know that we process images 30,000 times faster than words?
Yes, you read that right!
People love to buy from people, rather than huge faceless corporations. If you show the face (or faces) behind your business, you automatically start to build a relationship with your prospective client, because they are getting an idea of who you are.
The ‘Know, Like, and Trust’ factor is critical for small business success. Brand photography helps to develop it must faster than anything else. You can read more about the importance of the ‘Know, Like and Trust’ factor here.
A picture really does say a thousand words!
Brand Photography Creates Invaluable Marketing Aids
A brand photography shoot provides you with a bank of images for use on social media, blogs, your website…really, any promotional materials you might need to create or supply images for!
Imagine never having to scramble for ideas for your latest social media post. Instead, you will have a beautiful bank of images ready to be used whenever you need them, helping you create high-quality content with much less time and effort.
Studies have revealed that articles with relevant images average 94% more views than articles without them. Therefore, investing in brand photography for your small business is a fundamental way to stand out in the online world.
Brand Photography Helps You Stand Out
Many businesses use stock images. For small businesses, these can do more harm than good.
Stock images are just that – generic stock. Not only do they have no personality or authenticity, but they will likely be getting used by hundreds of other small businesses, which doesn’t help you stand out from the crowd.
In essence, stock images could never engage the viewer in the way that personal photographs will.
Brand Photography Builds Credibility
Effective brand photography will complement your logo, brand colours, and brand voice. This helps give you a much slicker presence in a digital world, because it makes you recognisable.
Consistency across all your marketing channels helps to make you memorable not just to your target audience, but within your industry.
This helps your small business to look more professional too.
Brand Photography Is A Valuable Investment
Look at the value you get from a brand photography session, rather than only looking at the cost.
Not only do you get all the benefits mentioned above, but you are investing in yourself and your small business. This shows your potential client that you mean business – you are taking your future growth and development seriously.
If you are ready to invest in yourself and your business, your clients are much more likely to feel that they can invest in you, your services, and your products. Remember, the know, like, and trust factor?!
Investing in brand photography might even end up attracting more high-value clients to your business in the long run.
Brand Photography from my client’s perspective
‘Wow, what can I say? Iska is a true professional. She made me feel comfortable, at ease, and she guided me through the whole experience. At no point did I feel rushed, and I really enjoyed every moment. I would highly recommend Iska for all of your brand photography requirements.’
You can find more kind words from my clients on my website: www.iskabirniephotography.co.uk/brandphotography
Hopefully, this blog has helped you see that brand photography is essential for small businesses.
More than anything, brand photography empowers you to become the face of your business. Gaining this confidence will be transformational – not just for your business, but for you personally too!
I offer various brand photography options, where we can cover all the shots you need across a few locations. You can check out some of my previous brand photography for small businesses here.
If you would like to learn more, book a consultation call with me, and let’s create the perfect shoot for you.
Lots of Love, Iska xx