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In conversation with Executive Coach and Trainer Karen Arthur

Making a lasting impression
Aberdeen Brand Photography - Karen Arthur by Iska Birnie Photography

In this guest blog interview, Karen Arthur, executive coach and trainer at KA Coaching, shares her secrets to running a successful business!

Iska Birnie Photographer
Tell us a little bit about yourself and your business.

As an executive coach and trainer based in the beautiful Northeast Scotland, I have the privilege of working with clients worldwide. My focus is on empowering leaders and aspiring leaders within organisations to achieve their full potential.

My mission is to be a trusted partner to these leaders, guiding them toward success and helping them make a positive impact on their teams and communities. I’m committed to fostering self-awareness, self-discipline, and confidence in the individuals I work with, as I understand the transformative impact of creating supportive and fulfilling work environments.

Iska Birnie Photographer
What is the most memorable/exciting thing that has happened in your life/business recently?

One of the most exciting recent developments in my business was witnessing a client I had been working with for some time successfully lead their team through a major transformation.

The sense of accomplishment and the positive impact this had on the entire organisation was incredibly gratifying. It reaffirmed my passion for what I do and the importance of investing in people’s personal and professional growth.

Iska Birnie Photographer
What excites you most about your job?

What I love most about my job is the opportunity to see the remarkable growth and transformation of individuals and organisations. Being a catalyst for positive change and helping my clients reach their full potential is immensely fulfilling. The joy of seeing my clients thrive, both personally and professionally, is what fuels my enthusiasm and keeps me dedicated to this profession.

Iska Birnie Photographer
What inspired you to become a business coach?

My motivation to become a business coach comes from a profound appreciation for the power of positive and enriching work environments on an individual’s well-being.

I am passionate about enhancing cultures, where everyone has the chance to feel deeply valued, to continually grow, and to contribute to fostering a positive atmosphere for their colleagues. This passion is what led me to embrace coaching – to assist leaders and aspiring leaders in cultivating such environments, and to collaborate with them as a supportive partner on their path to success.

Iska Birnie Photographer
What do you believe are the key qualities or skills that make a successful business owner, and how do you help your clients achieve these?

Successful business owners possess qualities like vision, resilience, effective communication, adaptability, and a strong sense of purpose.

In my coaching, I help clients develop these qualities by providing personalised guidance, setting clear goals, and implementing strategies tailored to their unique needs. By fostering self-awareness, self-discipline, and confidence, I support them to become more effective leaders and achieve their goals.

Iska Birnie Photographer
What are some common misconceptions people have about business coaching, and how do you address them?

One common misconception is that coaching is only for businesses with major challenges. I address this by emphasising that coaching is equally valuable for successful organisations looking to reach their next level of achievement.

Another misconception is that coaching is a one-size-fits-all solution. I make it clear that my approach is highly individualised, focusing on the specific needs and goals of each client.

Iska Birnie Photographer
You had a brand photo session with me, did you enjoy the experience?

I genuinely enjoyed the brand photo session. It was a fantastic opportunity to capture my professional identity and personality in visual form. It added a personal touch to my business presence, and I’m excited to use these photos to connect with my audience.

Iska Birnie Photographer
How are you using the photos in your marketing?

The brand photos are an integral part of my marketing strategy. They will prominently feature on my updated website (under construction!). They are already featuring on my social media profiles, and promotional materials. The images convey authenticity and professionalism, enhancing the way I connect with my clients and potential clients.

Iska Birnie Photographer
What would you say to people who are on the fence about brand photography? 

I would strongly encourage them to take the leap!

High-quality brand photos are an investment that can set your business apart. They not only add a personal touch to your marketing but also establish trust and credibility with your audience.

Iska Birnie Photographer
How can people get in touch with you?

People can easily get in touch with me by visiting my socials or my website, where they can find my contact information. I’m always eager to connect with individuals who are committed to their personal and professional growth and are ready to make a positive impact.


I hope you enjoyed this blog post.

If you’d like to know more about brand photography and how it can help you elevate your brand, then click on the link below to get in touch and book a discovery call.

Click here to book your no-obligation consultation to see if I’m the right brand photographer for you.

Lots of Love,

Iska xx

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